Data from Comscore showed that Cyber Monday may have been the heaviest online spending day in history with a record-breaking $1.028 billion in online spending — a 16% jump in spending when compared against the same day last year.
Up to now ,in this year's holiday season ,more than $13 billion has been spent online ,and cyber monday (29/11) was the heaviest online shopping day with the money spent over $1 billion dollar .
Cyber Monday’s 16-percent growth in sales versus year ago was driven primarily by an increase in average spending per buyer (up 12 percent) while the number of buyers on Cyber Monday grew by a lower 4 percent to 9 million. The average spending per transaction grew 10 percent to $60.05, while the total number of transactions increased 6 percent to 17.1 million.
“The online holiday shopping season has clearly gotten off to a very strong start, which is welcome news. At the same time, it’s important to note that some of the early strength in consumer spending is almost certainly the result of retailers’ heavier-than-normal promotional and discounting activity at this early point in the season,” said comScore chairman Gian Fulgoni.
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